Love Irish Food and Applegreen join forces to promote Irish food and drink brands
13th October 2025
Love Irish Food (LIF) has announced a new three-year partnership with Applegreen that will see a number of its member brands showcased in approximately 90 Applegreen stores nationwide starting this month.
Love Irish Food, a non-profit organization, aims to highlight the potential of Irish products, promote their future in the Irish food and drink sector and encourage consumers to support homegrown brands.
Irish retailer Applegreen began as a single service station in Ballyfermot, West Dublin, in 1992. Today, it has more than 430 sites across Ireland, the UK and the United States, with food at the heart of its customer offer.
This new collaboration demonstrates both organisations’ commitment to supporting Irish producers and promoting local brands. The partnership will involve an in-store activation next year to help customers identify Love Irish Food member products in Applegreen stores.
Well-known Love Irish Food members such as Butlers, Nomadic, Mi Wadi, Everest, Club, Cadbury, Boyne Valley, Tic Tac, Keelings, O’Donnells, Ballygowan, King, Hunky Dory & Tayto will be available in a number of Applegreen locations nationwide. They will be highlighted utilising the Applegreen digital media assets, as well as instore on designated display units for at least a 6-week period annually.
LIF member brands including Avonmore, Couverture, Freshcut Foods, Flahavans Oats, Jos, Folláin, Ballymaloe will also be featured in selected Applegreen outlets within its Braeburn Coffee Café locations and in their in-house deli/food counter Bakewell sections.
Commenting on the partnership, Applegreen’s Trading Director Deborah Howell said:
“As an Irish business, Applegreen has always championed local suppliers and homegrown brands. This partnership with Love Irish Food strengthens that commitment, giving us a fantastic opportunity to highlight the quality and diversity of Irish products across our network. We’re proud to support Irish producers and bring even more locally made favourites to our customers.”
Love Irish Food, Executive Director Conor Kilduff said:
“We are delighted to announce the launch of our partnership with Applegreen. This collaboration marks a significant step forward in our ongoing commitment to champion Irish brands. By working together, we aim to make it easier for consumers to identify Love Irish Food member products, empowering them to make informed choices that support local businesses and celebrate the very best of Irish brands.”
The partnership launched on 1st October 2025 marking the beginning of a three-year long partnership. Thanks to this collaboration, customers will be able to support Irish brands through Applegreen’s sites