Key Benefits

87%
Awareness

Level of Love Irish Food.
Source B&A Dec 2021

Trust
is key

‘I know the product
is truly Irish’*

75%
of people

more likely to purchase
if product identified with the
Love Irish Food logo*

Retail Partners

Retailer Support for Love Irish Food Brands in store

150,000
fans

across social media and
70,000 website visits
per annum.

Visual
Guide

to your Consumer ‘I am trying to
support more Irish brands when
I shop and having this symbol
would help me’

12,000
Jobs

supported in the Irish
food and drinks industry.

National Media

National media campaign supporting Love Irish Food and trade campaigns supporting our members.

* Research with 850 households with children March 2022.

Want to join Love Irish Food? Request a call back below.

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    Love Irish Food Membership Criteria

    1) Is the brand manufactured in the Republic Of Ireland?

    This verifies the member product is made in the ROI and has a direct link to providing employment in the ROI. A member product can only be classified as a Love Irish Food member brand when at least 80% of the products ex-factory value is created in the ROI. Some brands may have some of their pack variants produced outside of the ROI for various reasons. Where a SKU i.e. a variant, flavour or pack size in the range is not produced in ROI that SKU cannot carry the Love Irish Food logo as there is no direct benefit by this product variant to generating or sustaining employment in ROI.

    2) Primary Ingredients must be sourced from Ireland where possible.

    Some ingredients for Irish Food and Drink Brands are not grown in Ireland e.g. we do not grow tea leaves, oranges, coffee beans, etc so these ingredients must be imported. A brand can still be eligible when its ingredients are imported as long as these ingredients cannot be sourced from ROI. Some ingredients are only available seasonally in the ROI, or supplies may be limited or not to producer specification and therefore it may be necessary to import replacement/additional supplies. There must still be value added to the brand in the ROI through the manufacturing process and the addition of other raw materials, packaging, labour etc. It is these additional elements which help sustain employment for the direct employees of the company and to the many suppliers who also play an integral role in getting the finished product to the shelf in the grocery shop. A Brand is eligible to join Love Irish Food only when both criteria are met.