Picture L to R: Kieran Rumley, Executive Director, Love Irish Food; Robin Jones, CEO, Golden Bake and Antoinette O’Callaghan, Marketing Manager, Exterion Media (Ireland).
Golden Bake wins €85,000 advertisingaward from Love Irish Food
February 6th, 2020 – Golden Bake have been named the winner of the Love Irish Food Brand Development Award for 2019 and awarded a fully funded €85,000 advertising campaign to be in campaign in March 2020. The award is run in conjunction with Exterion Media, Owens DDB Advertising, Innovate Solutions, Checkout Magaizine and Designbank MBD.
The award win will provide Golden Bake with €75,000 in advertising space, scheduled across Exterion Media’s retail portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation. Additionally, Owens DDB Advertising Agency will provide the winner with up to €10,000 creative bursary to create and develop the outdoor advertising campaign. Golden Bake will also receive a €5,000 bespoke product sensory research package from Innovate Solutions. The second award this year went to west Cork company Spice O’Life who receive €17,000 media and promotions support from Checkout magazine and Designbank MBD.
Golden Bake, based in Coolock, Dublin, employing 70 people has been producing frozen puff pastry products of the highest quality since it’s opening in 1987. With convenience in mind, Golden Bake brings together flavour combinations in golden and flaky puff pastry that can be baked in minutes in your own oven. Using the traditional French method to create light, flaky bakes made with as many delicious Irish ingredients as possible, Golden Bake has become the leading puff pastry company in Ireland.
Accepting the Brand Development Award, Robin Jones, CEO of Golden Bake, said: “Winning the Love Irish Food Brand Development Award has been a huge achievement for the entire team at Golden Bake. It is important for our brand to be aligned with Love Irish Food and the work they do to support and highlight local food brands that are made in Ireland.
“The award win will give us the opportunity to advertise our business throughout Ireland, helping to highlight our products. We whole-heartedly encourage consumers to support local brands, knowing that these products have been locally produced and contribute so much to local communities throughout Ireland.”
Congratulating Golden Bake on winning the Brand Development Award, Executive Director of Love Irish Food, Kieran Rumley said: “2019 was a strong year for Love Irish Food and we are proud to have helped all of the Love Irish Food brands increase their brand exposure and drive sales. We had the highest level of enteries for the award, a reflection of the importance of the award and the benefit to Love Irish Food members, especially during the uncertainty of Brexit. I’m delighted to congratulate Golden Bake on their award win and am looking forward to seeing what the brand will accomplish in 2020.”
Antoinette O’Callaghan, Marketing Manager, Exterion Media, said: “The Brand Development Award is hugely important to us at Exterion Media and it’s always a fantastic opportunity for an Irish brand to increase their promotional efforts. Golden Bake has an amazing local brand story to share and we are excited to see the campaign come to life early this year.”
The Brand Development Award was launched by Love Irish Food in 2012 The award was established to help locally produced brands establish and distinguish themselves in the Irish market.
Love Irish Food has announced it plans to launch a ‘Have a Heart’ digital campaign on 15 November, 2020.
‘This is a huge direct engagement with member brands and to shoppers in the key pre-Christmas shopping period,’ the group said.
Over 40 Love Irish Food brands will participate in the campaign, which it said it forms part of its #shoplocal campaign.
The ‘Have a Heart’ campaign will be launched as part of the Love Irish Food national advertising initiative, across platforms such as RTE, Todayfm and Newstalk.
The campaign follows the success of the Love Irish Food summer digital campaign format which ‘reached 719,000 people and engaged 75,300 people organically across an eight day period’.
According to Love Irish Food, as a nation Ireland imports around €8 billion worth of food and drink products, with half of the products imported from the UK.
Love Irish Food said that its member companies play a crucial role in the Irish food industry as a whole, with its members accounting for an estimated 12,000 jobs in the sector.
‘Love Irish Food member companies play a key part in the creation and security of jobs as their emphasis is on sourcing ingredients locally for local production in Ireland and so sustaining communities throughout the country,’ the group said.
‘As a result, Love Irish Food is a leading national player in communicating and assuring Irish provenance to the consumer,’ it added.
The group noted that in November and December 2019, Ireland was looking abroad to entice a workforce to the country.
Less than twelve months later, coping with significant unemployment and potential unemployment are now real threats and pose a huge demand on the national exchequer, it added.
Love Irish Food is highlighting Irish produced food brands with this campaign and said that it is calling on a national support to #shoplocal and to sustain great food and drink brands produced in communities throughout the country.