Picture L to R: Kieran Rumley, Executive Director, Love Irish Food; Robin Jones, CEO, Golden Bake and Antoinette O’Callaghan, Marketing Manager, Exterion Media (Ireland).
Golden Bake wins €85,000 advertisingaward from Love Irish Food
February 6th, 2020 – Golden Bake have been named the winner of the Love Irish Food Brand Development Award for 2019 and awarded a fully funded €85,000 advertising campaign to be in campaign in March 2020. The award is run in conjunction with Exterion Media, Owens DDB Advertising, Innovate Solutions, Checkout Magaizine and Designbank MBD.
The award win will provide Golden Bake with €75,000 in advertising space, scheduled across Exterion Media’s retail portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation. Additionally, Owens DDB Advertising Agency will provide the winner with up to €10,000 creative bursary to create and develop the outdoor advertising campaign. Golden Bake will also receive a €5,000 bespoke product sensory research package from Innovate Solutions. The second award this year went to west Cork company Spice O’Life who receive €17,000 media and promotions support from Checkout magazine and Designbank MBD.
Golden Bake, based in Coolock, Dublin, employing 70 people has been producing frozen puff pastry products of the highest quality since it’s opening in 1987. With convenience in mind, Golden Bake brings together flavour combinations in golden and flaky puff pastry that can be baked in minutes in your own oven. Using the traditional French method to create light, flaky bakes made with as many delicious Irish ingredients as possible, Golden Bake has become the leading puff pastry company in Ireland.
Accepting the Brand Development Award, Robin Jones, CEO of Golden Bake, said: “Winning the Love Irish Food Brand Development Award has been a huge achievement for the entire team at Golden Bake. It is important for our brand to be aligned with Love Irish Food and the work they do to support and highlight local food brands that are made in Ireland.
“The award win will give us the opportunity to advertise our business throughout Ireland, helping to highlight our products. We whole-heartedly encourage consumers to support local brands, knowing that these products have been locally produced and contribute so much to local communities throughout Ireland.”
Congratulating Golden Bake on winning the Brand Development Award, Executive Director of Love Irish Food, Kieran Rumley said: “2019 was a strong year for Love Irish Food and we are proud to have helped all of the Love Irish Food brands increase their brand exposure and drive sales. We had the highest level of enteries for the award, a reflection of the importance of the award and the benefit to Love Irish Food members, especially during the uncertainty of Brexit. I’m delighted to congratulate Golden Bake on their award win and am looking forward to seeing what the brand will accomplish in 2020.”
Antoinette O’Callaghan, Marketing Manager, Exterion Media, said: “The Brand Development Award is hugely important to us at Exterion Media and it’s always a fantastic opportunity for an Irish brand to increase their promotional efforts. Golden Bake has an amazing local brand story to share and we are excited to see the campaign come to life early this year.”
The Brand Development Award was launched by Love Irish Food in 2012 The award was established to help locally produced brands establish and distinguish themselves in the Irish market.
The Irish economy has reopened with prospects of an upswing in spending, a reduction in unemployment and employees returning to their workplace. Love Irish Food is today announcing a major new advertising campaign to support its producer members and asking shoppers to put the “Heart in your basket…”. This heavyweight campaign will run on RTE Radio 1; RTE 2fm; Today fm; Newstalk; Cork Red fm; Cork 96fm; and FM104 from 20th September until 28th November. In tandem with this, Love Irish Food will also run a PR campaign through Drury PR in October identifying how shoppers can make a real choice in selecting Irish produced food brands. Please support your membership of Love Irish Food and the campaign on your social media.
In addition Love Irish Food would also like to welcome some new producer members to Love Irish Food, Cuisine de France; Divilly’s Meats; Farm Fresh Produce Co-Op; Gallaghers Bread and Promise Gluten Free; Glenhaven; Glenisk; Good4U; Killowen; Plant-It; Silver Pail; and Tayto Snacks. As Love Irish Food membership grows so too does its voice.