Cadbury Dairy Milk

Cadbury’s iconic Cadbury Dairy Milk has unveiled a new visual identity which will see it given a fresh, more modern look that reflects the progressive vision of the brand’s founder, John Cadbury.

The pack’s new look and feel includes a redrawn Cadbury wordmark, a new look for the Dairy Milk logo and a new pack design based on the original Dairy Milk packaging, helping to drive further standout on shelf.

The new visual identity, which will start appearing in the market from January before being rolled out across the range during 2021, reinforces the unique and distinctive Cadbury Dairy Milk assets and product story at a time when consumers are looking for more authentic and higher quality offerings.

The new Cadbury wordmark takes inspiration from the hand of the founder of Cadbury, John Cadbury, by creating a beautifully crafted signature with a more contemporary feel. Elsewhere on pack, the Dairy Milk logo has been recrafted while a distinctive pattern, based on the original 1905 Dairy Milk packaging, has been created to give greater depth to the iconic Cadbury purple colouring. The Glass and a Half icon has also been redesigned so that it links directly with the irresistibly iconic chocolate chunk shape.

The new packs will also give greater emphasis to Cadbury’s Cocoa Life commitment, by including a more prominent Cocoa Life logo on pack. Cocoa Life is Mondelēz International’s global cocoa sustainability program.