Love Irish Food has announced it plans to launch a ‘Have a Heart’ digital campaign on 15 November, 2020.
‘This is a huge direct engagement with member brands and to shoppers in the key pre-Christmas shopping period,’ the group said.
Over 40 Love Irish Food brands will participate in the campaign, which it said it forms part of its #shoplocal campaign.
The ‘Have a Heart’ campaign will be launched as part of the Love Irish Food national advertising initiative, across platforms such as RTE, Todayfm and Newstalk.
The campaign follows the success of the Love Irish Food summer digital campaign format which ‘reached 719,000 people and engaged 75,300 people organically across an eight day period’.
According to Love Irish Food, as a nation Ireland imports around €8 billion worth of food and drink products, with half of the products imported from the UK.
Love Irish Food said that its member companies play a crucial role in the Irish food industry as a whole, with its members accounting for an estimated 12,000 jobs in the sector.
‘Love Irish Food member companies play a key part in the creation and security of jobs as their emphasis is on sourcing ingredients locally for local production in Ireland and so sustaining communities throughout the country,’ the group said.
‘As a result, Love Irish Food is a leading national player in communicating and assuring Irish provenance to the consumer,’ it added.
The group noted that in November and December 2019, Ireland was looking abroad to entice a workforce to the country.
Less than twelve months later, coping with significant unemployment and potential unemployment are now real threats and pose a huge demand on the national exchequer, it added.
Love Irish Food is highlighting Irish produced food brands with this campaign and said that it is calling on a national support to #shoplocal and to sustain great food and drink brands produced in communities throughout the country.
A COPY OF THE PRESENTATION GIVEN PLUS ASSOCIATED FAQs IS ATTACHED
Public health – measures announced today
Increase in cases up to yesterday – additional update from national virus lab last night – significant cluster of infections in ICU and increase in community transmission cases. This led to the need for increase in social distance recommendations Those with symptoms should self-isolate for 14 days.
Overall intention of implementation these measures now is to maximize the delay impact of this disease. An implication of this approach is that the length of time is longer, but it is considered the most prudent approach to take.
A big emphasis was on the need for social distancing – this will help to interrupt the transmission of the virus and is the key.
There is now a need to drive behavioural change.
Apply until 29 March.
Mass gatherings and workplaces
The 100 person threshold for indoor mass gatherings does not apply to workplaces. However the objective should be to reduce contacts where possible by staggering worktimes/workbreaks, teleworking where possible etc.
General public and shopping
Purchasing practices do not need to change and there is no need to stockpile goods.
Clear messaging from Minister Humphries on this today.