MiWadi is a truly iconic Irish brand and continues to grow from strength to strength in the marketplace. From humble beginnings in 1927, MiWadi has been a fruity and flavoursome part of childhood in Ireland for 94 years and has always remained relevant to Irish families with a wide range of flavours in our Regular, No Added Sugar, 0% Sugar and Drops ranges. MiWadi is still produced in Dublin to this day and is a proud member of Love Irish Food.
In 1990, MiWadi introduced its NAS range to the market, along with many new flavours. In 2010, MiWadi offered even more choice to consumers with the launch of MiWadi Double Concentrate. It contains no added sugar and comes in a handy 1 litre bottle making twice as much compared to single concentrate with 40 servings of delicious MiWadi in every bottle.
Since 2013, MiWadi has been a proud sponsor of the CHI Trick or Treat campaign which runs every Halloween. Over the past 10 years, MiWadi has helped raised €3.1m for CHI with the help of MiWadi consumers.
2015 MiWadi launched a brand-new product range to the portfolio, MiWadi 0% Sugar. A first in Europe, the range is completely sugar-free with stevia extracts and is free from artificial colours and flavourings. MiWadi 0% sugar range is a proud partner of Diabetes Ireland working together to raise awareness of the importance of hydration and encourage more water consumption, which is particularly relevant for those with diabetes.
2016 saw the introduction of MiWadi Drops, a super concentrated drops format small enough to slip into your bag or pocket. Available in 3 fruity flavours, 0% sugar and just 3 calories per serve, MiWadi Drops makes 20 drinks anywhere!*
In 2020, MiWadi had a full label refresh across the entire portfolio giving the brand a fresh new look, while at the same time the 0% Sugar range was also reformulated with Vitamin D!
In the summer of 2022, MiWadi announced that the Single Concentrate and Double Concentrate ranges were now also fortified with Vitamin D, which helps to support your family’s immune system.** MiWadi makes the water that you need to drink each day extra delicious and refreshing. To enjoy all the thirst-quenching tastiness of MiWadi at its best, just add water!
MiWadi continues to grow year on year maintaining its No.1 position in the Squash Category.****
*20 drinks is based on a 3.3ml serving per 250ml water
**Excludes MiWadi Regular Blackcurrant 1L
**Vitamin D contributes to the normal functioning of the immune system and maintenance of normal bones and teeth.
**** AC Nielsen Value Share MAT Total Squash Category June 2