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Checkout: More Shoppers Opt For Irish Produced Grocery Brands During COVID-19 Pandemic

May 5, 2020 Profiles and Interview

Published on May 1 2020 2:00 PM

68% of Irish shoppers claim to try to choose products produced in Ireland when grocery shopping, and it is clear that shoppers are opting to ‘shop local’ during the COVID-19 pandemic, new research shows.

The latest four week research data, conducted by Nielsen on behalf of Checkout, shows that value sales of Irish produced brands are up 17% versus the same period last year.

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