Love Irish Food and Sky Media launch ‘Taste of TV’ advertising fund
Love Irish Food, in partnership with Sky Media, has today announced the launch of ‘Taste of TV’, a €50,000 advertising fund aimed at helping Love Irish Food members grow their business in 2025.
The fund will offer one Love Irish Food member the chance to win a fully funded TV advertising campaign, along with the creation of a TV ad. The advertising campaign, which will air later this year, will use Sky Media’s innovative targeting capabilities to reach the most relevant audience for the winning entry across Sky Media’s broadcast platforms.
Both Love Irish Food and Sky Media will support the winner in planning a targeted campaign that harnesses the power of TV advertising to help achieve their business and marketing objectives.
Conor Kilduff, Executive Director, Love Irish Food said:
“Love Irish Food is delighted to partner with Sky Media for the first time this year, offering our members an invaluable opportunity to compete for this prestigious award. The Sky Media fund will empower our members to connect with their target audiences in a more direct and meaningful way, providing them with a significant advantage in boosting brand awareness.
We are enthusiastic about the potential of this partnership and look forward to seeing how this collaboration will shape the future of Love Irish Food and benefit our members.”
AJ Crinion, Head of Business Development, Sky Media added:
“We are thrilled to partner with Love Irish Food to launch the ‘Taste of TV’ advertising fund. This initiative is a fantastic opportunity to showcase the calibre of Irish businesses involved with Love Irish Food, while demonstrating the accessibility and power of TV advertising with Sky Media, for companies of all sizes across Ireland.”
The judging panel comprises: Conor Kilduff, Executive Director at Love Irish Food; Andrea Murray, Marketing Manager at Love Irish Food; AJ Crinion, Head of Business Development at Sky Media; and Imelda Mills, Marketing Controller at Sky Media. A shortlist of competitors will be interviewed by the judging panel, with the winner announced in early June 2025.
To enter, Love Irish Food members are invited to visit https://loveirishfood.ie/taste-of-tv/ and submit their entry by Friday 2nd May.
Pictured above: AJ Crinion and Conor Kilduff