TORTILLA TRIUMPH: BLANCO NIÑO WINNER OF BRAND DEVELOPMENT AWARD WORTH €160,000
Love Irish Food announces Blanco Niño as this year’s winner for the Brand Development award, which will provide the brand with a suite of marketing and advertising services to boost brand awareness –
Irish food producer Blanco Niño has been named the winner of the Love Irish Food Brand Development Award 2025, a prize worth over €160,000. The bursary is awarded in partnership with Global, one of Ireland’s leading outdoor advertising companies, as well as partners Checkout, Goosebump Ltd and Marketing Network Group’s digital and social expertise, Tilt.
Born and based in Tipperary, Blanco Niño is a premium quality Mexican Food brand, producing authentic, traditionally inspired tortillas. Founded in 2015 by CEO Philip Martin, the brand has always been rooted in sustainability with an honourable mission of accelerating the transition to regenerative farming and has taken great strides in ensuring that their packing is 100 percent recyclable.
Today, the brand is distributed widely across a large range of retailers such as Tesco, Dunnes Stores, SuperValu, Donnybrook Fair, Fallon & Byrne and many more.
Conor Kilduff, Executive Director of Love Irish Food said: “Love Irish Food is thrilled to announce 2025’s Brand Development Award winner – Blanco Niño. Their commitment to quality, sustainability, and innovation is truly inspiring, and we are honoured to support them as they continue to grow and make a positive impact on the food industry. This award not only celebrates Blanco Niño’s achievements to date but also offers them the resources to amplify their brand’s presence and accelerate their mission. It’s a fantastic example of the incredible talent and potential within Ireland’s food sector.”
Philip Martin, CEO of Blanco Niño said: “Myself and all the Blanco Niño team are absolutely delighted with this win and immensely grateful to Love Irish Food. This unique award and opportunity is something we’re all very excited about. Very much looking forward to working with Global and partners to grow the Blanco Niño brand. Celebrating our Irish credentials and this our 10 year anniversary since starting the business in 2015.”
The Love Irish Food Brand Development Award has been around since 2012 and will provide Blanco Niño with invaluable support in launching a fully fledged outdoor advertising campaign through its collaboration with Global. The winning brand will be on display across Global’s national retail portfolio and will be backed by support from trade media sponsor Checkout, Goosebump Ltd. which will offer its creative services, and Marketing Network Group’s Tilt will provide digital and social services to the brand.
Antoinette O’ Callaghan, Head of Marketing at Global in Ireland said: “It was a pleasure to see the passion and commitment of the entries to the Brand Development Award this year. We are looking forward to seeing Blanco Niño’s advertising campaign come to life across the Global network and reach valuable consumers across the path to purchase.”
Pictured above: Antoinette O’Callaghan, Philip Martin and Conor Kilduff