Love Irish Food and Global open entries for Brand Development Award worth in excess of €160,000
25 January 2024: Love Irish Food, in partnership with Global, has today announced that entries are now open for the 2024 Love Irish Food Brand Development Award. The Award, worth in excess of €160,000, will be supported by trade media partner Checkout Magazine.
Since 2012, the Brand Development Award has been providing Love Irish Food member brands with the chance to win a fully funded national Outdoor advertising campaign from Global through its strong national retail network, as well as receive trade marketing support from Checkout Magazine.
The Award includes both a creative bursary and digital content supported by Owens DDB and Marketing Network, respectively.
Previous winners of the Love Irish Food Brand Development Award include Ballymaloe Foods, Killowen Farm, and Oliver Carty & Family.
The competition is a simple two-phase process. To enter, Love Irish Food member brands must register at http://www.loveirishfood.ie. Registrations are open until Friday 16th February 2024. The second phase involves a completed entry to be submitted by 5.30pm on Friday 15th March 2024.
Recipient of the 2023 Love Irish Food Brand Development Award, Ted Carty of Oliver Carty & Family said: “Aligning our brand with Love Irish Food was hugely important for us as a family-owned business. Winning the 2023 Brand Development Award offered us an incredible opportunity to promote our business on a national scale and bring our wonderful products to more Irish consumers. I would strongly encourage other Love Irish Food members to enter this year’s competition.”
Kieran Rumley, Executive Director, Love Irish Food said: “For the last 12 years, the Love Irish Food Brand Development Award has been supporting Irish food and drink producers in reaching Irish consumers on a national level. Local small and large food and drink producers continue to fight rising costs of running business where every investment in the brand is being questioned. Since launching, this support of over €1.5m from the Brand Development Award to emerging food and drink member businesses is an essential support from Love Irish Food.
“It has been rewarding to see how this unique food industry award has helped small and medium sized food businesses go from strength to strength on the road to becoming some of Ireland’s much loved food brands. The Brand Development Award illustrates how Irish SMEs are championed with the winner of this Award highlighted through an impactful advertising campaign worth in excess of €160,000, enabling them to reach their target consumers.”
Antoinette O’Callaghan, Head of Marketing, Global added: “Since our collaboration with Love Irish Food on the Brand Development Award, we have been impressed by the high quality of Irish food and drink brands and the dedication of their makers. This award demonstrates the power of advertising in helping businesses grow their consumer base, drive sales and increase brand awareness. We look forward to reviewing the entries once again and choosing the 2024 winner.”
As in previous Brand Development Award campaigns, Love Irish Food and Global will collaborate with and support the winning brand to plan a campaign that will optimise their business and marketing objectives for the year ahead.
The judging panel comprises of Kieran Rumley, Executive Director, Love Irish Food and Antoinette O’Callaghan, Head of Marketing, Global in Ireland. A shortlist of competitors will then be interviewed by the judging panel with the winner announced at the beginning of April 2024.