Oliver Carty & Family takes home the bacon with €150,000 Brand Development Award
Prize includes a creative bursary, product development package and business ‘healthcheck’
13 April 2023: Oliver Carty & Family has been named the winner of the Love Irish Food Brand Development Award for 2023, a prize worth €150,000. The award is run in partnership with Global, one of the country’s leading Outdoor advertising companies, and is supported by Checkout Magazine as trade media partner, Owensddb for creative content and Marketing Network for digital support.
Based in Athlone, Co. Roscommon, Oliver Carty & Family is an award-winning producer of pork and bacon products. Led by Ted Carty, the family-owned business has been running for 70 years. The Oliver Carty main range is sourced exclusively from a single farm in Enniscorthy, Co. Wexford, the Little River Pig Farm. The pork is cured using Irish Atlantic Sea Salt harvested on the Beara Peninsula in West Cork. In 2021, the company held its first-ever brand launch to grow awareness of the company and put the family name on a range of specially cured products. These also include a range of turkey medallions and lardons.
Since 2012, the Brand Development Award has been providing Love Irish Food member brands, with the chance to win a fully funded national outdoor advertising campaign in 2023 from Global through its strong retail network, as well as receive trade marketing support from Checkout Magazine, Owensddb and Marketing Network.
The Business Development Award will provide Oliver Carty with €150,000 to put toward a campaign in 2023 to optimise its business objectives. The main element of the campaign includes three bursts of advertising across Global’s PurchasePoint and dPod Retail network.
Kieran Rumley, Executive Director, Love Irish Food said: “At Love Irish Food we would like to congratulate Oliver Carty & Family on winning this year’s Brand Development Award. The Love Irish Food Brand Development Award is a unique Irish food industry award. We launched these awards 11 years ago to provide Irish SME brand producers with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to build brand awareness, and connect with their target audience.
“Oliver Carty & Family is a developing Irish food brand, with very good retailer distribution network. This award will give the brand the assurance that it will be able to carry out an impactful business and advertising campaign in 2023 and reach its target consumers nationwide. It will also give the brand a greater opportunity to engage with retail buyers and planners. We look forward to helping to promote and support them in their branding goals throughout 2023 and seeing their story reach Irish consumers on a national level.”
Accepting the Brand Development Award, Ted Carty, founder of Oliver Carty & Family, said: “It’s a fantastic achievement to win the 2023 Love Irish Food Brand Development Award. Aligning our brand with Love Irish Food and the work they do to support local Irish food brands is very important for us as a family-owned Irish business. With this award, we are looking forward to sharing the Oliver Carty family story with our customers and further promote our wonderful product within the Irish market.”
Antoinette O’Callaghan, Marketing Manager, Global, said: “The Brand Development Award is a fantastic opportunity for an Irish brand to drive both brand awareness and purchase activation. Oliver Carty & Family has an incredible story to share and we are excited to see the campaign come to life across our Retail Network throughout this year.”
About Global Ireland
Global is one of the largest outdoor advertising companies in Ireland. It manages and markets advertising billboards, digital advertising screens and bus advertising across public transport, retail and roadside locations. Their key partnerships include Dublin Bus, Bus Éireann and Iarnród Éireann. Their significant retail portfolio includes Dundrum Town Centre, The Square Tallaght, Blanchardstown, Liffey Valley, ILAC Centre, Pavilions Swords and Mahon Point, Dunnes Stores and Supervalu.