Seeds for Success: Plant-It Food Co. wins €160,000 Brand Development Award – Love Irish Food

Seeds for Success: Plant-It Food Co. wins €160,000 Brand Development Award

Prize includes a national outdoor campaign,  creative bursary, product development package and business ‘healthcheck’

The Plant-It Food Co. has been named the winner of the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The award is run in partnership with Global, one of the country’s leading Outdoor advertising companies, and is supported by Checkout Magazine as trade media partner, Owensddb for creative content and Marketing Network for digital support.

Based in Dublin, The Plant-It Food Co. is an award winning, Irish frozen food company producing nutritious plant-based products. With over 60 years combined food experience between its two founders – Declan Gallagher, of Promise Gluten-Free and Tadhg Geary, of Pallas Foods, the company was launched in 2021. Now three years old, with presence in eight international markets, The Plant-It Food Co.’s main range includes nutritious, plant-based, gluten free ready meals and innovative multi-protein component products for every meal occasion.

Since 2012, the Brand Development Award has been providing Love Irish Food member brands, with the chance to win a fully funded national outdoor advertising campaign from Global, across key retail shopping malls in Ireland reaching Dunnes Stores, Tesco and Supervalu shoppers, , as well as receive trade marketing support from Checkout Magazine, Owensddb and Marketing Network.

The high profile media campaign will be displayed on both digital and tradition Outdoor advertising sites and places the Plant-It brand firmly on the path to purchase journey.

Kieran Rumley, Executive Director, Love Irish Food said: “At Love Irish Food, we’d like to congratulate Plant-It on winning the Brand Development Award and we are proud to present them with this prize. Plant-It Food Co has an impressive success story, having launched only three years ago. The company already has an excellent retailer distribution network, and the Brand Development Award will further Plant-It’s visibility and enable it to carry out an impactful business and advertising campaign in 2024 and reach its target consumers nationwide. It will also give the brand a greater opportunity to engage with retail buyers and planners. We look forward to helping to promote and support them in their branding goals throughout 2024 and seeing their story reach Irish consumers on a national level.”

Accepting the Brand Development Award, Jessica Prendergast, Global Head of Marketing of The Plant-It Food Co. said: “It’s a fantastic achievement to win the 2024 Love Irish Food Brand Development Award. Being supported and endorsed by Love Irish Food already supports our credibility with our customers and so aligning our brand with them is very important for us.  Receiving the Brand Development Award will help deepen our reputation as an Irish food brand who makes all of our products in Ireland. We look forward to furthering our visibility within the Irish market.

Antoinette O’Callaghan,  Head of Marketing, Global, said: “The Brand Development Award is asignificant opportunity for an Irish brand to drive both brand awareness and purchase activation. Previous winners of this Awards have experienced significant sales growth while in campaign and we look forward to seeing the Plant-It campaign go live across our retail advertising estate.”