The Irish economy has reopened with prospects of an upswing in spending, a reduction in unemployment and employees returning to their workplace. Love Irish Food is today announcing a major new advertising campaign to support its producer members and asking shoppers to put the “Heart in your basket…”. This heavyweight campaign will run on RTE Radio 1; RTE 2fm; Today fm; Newstalk; Cork Red fm; Cork 96fm; and FM104 from 20th September until 28th November. In tandem with this, Love Irish Food will also run a PR campaign through Drury PR in October identifying how shoppers can make a real choice in selecting Irish produced food brands. Please support your membership of Love Irish Food and the campaign on your social media.
In addition Love Irish Food would also like to welcome some new producer members to Love Irish Food, Cuisine de France; Divilly’s Meats; Farm Fresh Produce Co-Op; Gallaghers Bread and Promise Gluten Free; Glenhaven; Glenisk; Good4U; Killowen; Plant-It; Silver Pail; and Tayto Snacks. As Love Irish Food membership grows so too does its voice.
A Bite of Summer
13th May, 2020 – Love Irish Food had a great line up planned for the Bloom festival this year,
however like so many other wonderful events planned, this has, understandably, been cancelled
as a result of the current pandemic. But that does not mean that summer is cancelled. The Love
Irish Food member brands that keep local communities working together, are up for a summer
celebration of food and drink. In the absence of Bloom and all of the great local Irish food
festivals, Love Irish Food is planning a digitally led, community based campaign to showcase its
brands and the family of Love Irish Food members over eight days from Thursday 14th of May
2020 to Thursday 21st of May with the objective of getting the nation behind supporting
#LoveIrishFood during this unique time. We want to bring the spirit of local community food
festivals to people at home, with a Bite of Summer.
Executive Director of Love Irish Food, Kieran Rumley said: “Shoppers have become increasingly
aware of local Irish food producers in recent weeks. These producers have and will continue to
provide great continuity of supply to Irish supermarkets. We depend on them and greatly value
the service that they provide. Over the coming months these local companies will continue to
keep the shelves stocked and keep local communities working together and helping to offset
some of the €8billion of food that we as a nation import annually.
Local food & garden festivals are always a great part of Summer in Ireland, and will be sadly
missed this Summer. So this year we would like to bring a flavour of these Summer festivals to
people at home. Over 40 Love Irish Food brands will come together from Thursday 14th of May
to Thursday 21st of May to bring flavour and fun to communites across Ireland. There will be
competitions with Love Irish Food member hampers to be won throughout the day together
with great shopping vouchers on Love Irish Food website www.loveirshfood.ie and facebook
page. We look forward to eight days of food and fun”.
Notes to Editors:
Love Irish Food helps shoppers make informed choices about buying Irish produced food and
drink brands. Its aim is to safeguard the future of locally produced Irish food and drink.