Love Irish Food has announced it plans to launch a ‘Have a Heart’ digital campaign on 15 November, 2020.
‘This is a huge direct engagement with member brands and to shoppers in the key pre-Christmas shopping period,’ the group said.
Over 40 Love Irish Food brands will participate in the campaign, which it said it forms part of its #shoplocal campaign.
The ‘Have a Heart’ campaign will be launched as part of the Love Irish Food national advertising initiative, across platforms such as RTE, Todayfm and Newstalk.
The campaign follows the success of the Love Irish Food summer digital campaign format which ‘reached 719,000 people and engaged 75,300 people organically across an eight day period’.
According to Love Irish Food, as a nation Ireland imports around €8 billion worth of food and drink products, with half of the products imported from the UK.
Love Irish Food said that its member companies play a crucial role in the Irish food industry as a whole, with its members accounting for an estimated 12,000 jobs in the sector.
‘Love Irish Food member companies play a key part in the creation and security of jobs as their emphasis is on sourcing ingredients locally for local production in Ireland and so sustaining communities throughout the country,’ the group said.
‘As a result, Love Irish Food is a leading national player in communicating and assuring Irish provenance to the consumer,’ it added.
The group noted that in November and December 2019, Ireland was looking abroad to entice a workforce to the country.
Less than twelve months later, coping with significant unemployment and potential unemployment are now real threats and pose a huge demand on the national exchequer, it added.
Love Irish Food is highlighting Irish produced food brands with this campaign and said that it is calling on a national support to #shoplocal and to sustain great food and drink brands produced in communities throughout the country.