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• Love Irish Food launches a Bite of Summer with 40 Irish Food and Drink Brands

  May 13, 2020 Profiles and Interview
  

  News Release
  A Bite of Summer
  13th May, 2020 – Love Irish Food had a great line up planned for the Bloom festival this year,
  however like so many other wonderful events planned, this has, understandably, been cancelled
  as a result of the current pandemic. But that does not mean that summer is cancelled. The Love
  Irish Food member brands that keep local communities working together, are up for a summer
  celebration of food and drink. In the absence of Bloom and all of the great local Irish food
  festivals, Love Irish Food is planning a digitally led, community based campaign to showcase its
  brands and the family of Love Irish Food members over eight days from Thursday 14th of May
  2020 to Thursday 21st of May with the objective of getting the nation behind supporting
  #LoveIrishFood during this unique time. We want to bring the spirit of local community food
  festivals to people at home, with a Bite of Summer.
  Executive Director of Love Irish Food, Kieran Rumley said: “Shoppers have become increasingly
  aware of local Irish food producers in recent weeks. These producers have and will continue to
  provide great continuity of supply to Irish supermarkets. We depend on them and greatly value
  the service that they provide. Over the coming months these local companies will continue to
  keep the shelves stocked and keep local communities working together and helping to offset
  some of the €8billion of food that we as a nation import annually.
  Local food & garden festivals are always a great part of Summer in Ireland, and will be sadly
  missed this Summer. So this year we would like to bring a flavour of these Summer festivals to
  people at home. Over 40 Love Irish Food brands will come together from Thursday 14th of May
  to Thursday 21st of May to bring flavour and fun to communites across Ireland. There will be
  competitions with Love Irish Food member hampers to be won throughout the day together
  with great shopping vouchers on Love Irish Food website www.loveirshfood.ie and facebook
  page. We look forward to eight days of food and fun”.
  Ends
  Notes to Editors:
  Love Irish Food helps shoppers make informed choices about buying Irish produced food and
  drink brands. Its aim is to safeguard the future of locally produced Irish food and drink.

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• Checkout: Love Irish Food Announces Plans To Launch ‘Have A Heart’ Digital Campaign

  November 13, 2020 Profiles and Interview
  

  Love Irish Food has announced it plans to launch a ‘Have a Heart’ digital campaign on 15 November, 2020.

  ‘This is a huge direct engagement with member brands and to shoppers in the key pre-Christmas shopping period,’ the group said.

  Over 40 Love Irish Food brands will participate in the campaign, which it said it forms part of its #shoplocal campaign.

  The ‘Have a Heart’ campaign will be launched as part of the Love Irish Food national advertising initiative, across platforms such as RTE, Todayfm and Newstalk.

  The campaign follows the success of the Love Irish Food summer digital campaign format which ‘reached 719,000 people and engaged 75,300 people organically across an eight day period’.

  According to Love Irish Food, as a nation Ireland imports around €8 billion worth of food and drink products, with half of the products imported from the UK.

  Job Security 

  Love Irish Food said that its member companies play a crucial role in the Irish food industry as a whole, with its members accounting for an estimated 12,000 jobs in the sector.

  ‘Love Irish Food member companies play a key part in the creation and security of jobs as their emphasis is on sourcing ingredients locally for local production in Ireland and so sustaining communities throughout the country,’ the group said.

  ‘As a result, Love Irish Food is a leading national player in communicating and assuring Irish provenance to the consumer,’ it added. 

  The group noted that in November and December 2019, Ireland was looking abroad to entice a workforce to the country. 

  Less than twelve months later, coping with significant unemployment and potential unemployment are now real threats and pose a huge demand on the national exchequer, it added. 

  Love Irish Food is highlighting Irish produced food brands with this campaign and said that it is calling on a national support to #shoplocal and to sustain great food and drink brands produced in communities throughout the country.

  © 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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