Noreen Gallagher believes that Plant-It’s membership of Love Irish Food has helped the company to establish its quality credentials and to make its sales pitch to the trade, not just in Ireland but overseas. “Love Irish Food is such a positive story and Irish consumers have always been very loyal to Irish brands that they know and trust,” she says. “Those consumers have become even more loyal to Irish businesses and to supporting local during the pandemic. When you see theLove Irish Food logo it really resonates with the consumer and helps our product to stand out on shelf.
“We joined Love Irish Food in early 2021 and they are a great partner to work with. We were involved in an extremely innovative and successful Love Irish Food campaign with Tesco this year and there is more
lined up for 2022.” Would Noreen recommend membership of the Love Irish Food organisation to brands
looking to establish a foothold in the market? “Most definitely,” she says. “Irish food resonates globally
and our food credentials, our heritage of producing fine food, is a great selling point on the global market,
and I think consumers will continue to support Irish businesses here at home.”