Fierce Mild Brings Its Brand Character to Life in Bold New Animated TV Campaign – Funded by Love Irish Food and Sky Media
Irish non-alcoholic beer brand Fierce Mild brews things differently with world-class animation from Yukfoo Animation and creative by The Public House.
Dublin, 3 November 2025 -Fierce Mild, Ireland’s character-first non-alcoholic beer, has launched “Brew Things Differently” -its first-ever TV campaign and the result of winning the inaugural Love Irish Food × Sky Media “Taste of TV” Fund.
As the first-ever recipient of the €50,000 advertising fund, Fierce Mild was awarded a fully funded TV campaign and media investment to bring its story to screens nationwide. The new film – developed by The Public House and animated by world-leading studio Yukfoo Animation – will air exclusively on Sky over a six-week burst across entertainment, sport and lifestyle channels from early November.
The campaign takes Fierce Mild’s distinctive on-pack character, which was also created by The Public House, and makes him the star of the brand’s first TV ad. Animated by Yukfoo, the film uses their signature handcrafted style to transform the mischievous mascot into a living embodiment of Fierce Mild’s spirit – bold, expressive and full of flavour. In a category that often focuses on what’s missing, Brew Things Differently celebrates everything Fierce Mild is full of: individuality, creativity and character.
Set to an original track, “Magnolia Mouth,” by Irish electro artist Nixer, the 30-second film celebrates flavour, freedom and Irish creativity -mirroring Fierce Mild’s approach to brewing, which uses a sophisticated proprietary yeast to retain all the taste and none of the alcohol.
Fergal Carroll and Cathal Byrne, Co-Founders of Fierce Mild, said:
“Winning the Taste of TV fund was a huge milestone for us. As a young Irish brand competing with global giants, this opportunity gives us a powerful platform to reach more people and re-shape perceptions of non-alcoholic beer. This campaign brings our character to life and shows exactly what Fierce Mild stands for -originality, flavour and confidence in doing things our own way.”
AJ Crinion, Head of Business Development, Sky Media, said: “Fierce Mild is a fantastic example of a modern Irish brand with a powerful story and product. We’re excited to support their journey by bringing their message to life on screen through Sky’s advanced advertising technology. The Taste of TV fund is about giving standout local brands like Fierce Mild the tools to grow, and we’re thrilled to be part of that journey.”
Conor Kilduff, Executive Director, Love Irish Food, said:
“When Fierce Mild was selected as the first recipient of the Taste of TV fund, it was because their story and brand felt genuinely original -rooted in quality, creativity and Irish craft. This new brand has a strongly differentiated position, tastes really great and has a bright future both in Ireland and in export markets. This campaign is the perfect expression of all of that -a small Irish brand with big ideas, transforming its distinctive character into something bold, modern and world-class on screen.”
CREDITS
Client: Fierce Mild Brewing Co. – Fergal Carroll, Cathal Byrne, Caoimhe Lally
Creative Agency: The Public House
Animation Studio: Yukfoo Animation
Executive Producer: Alan Dickson
Animation Director: Alex Dron
Animation Producer: Amy Neave
Production Partner: Courtyard.Media
Live Action Cinematography: Conor Lally, Aaron Lally
Live Action Colourist: Ciara Gallogly
Music: Magnolia Mouth by Nixer
Sound Design & Mix: Blast Media
Voiceover: Al Doyle