Golden Bake wins €90,000 advertising campaign in Love Irish Food and Global’s Big Bus Brand Drive
Golden Bake has been announced as the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and Global in Ireland. The award will provide Golden Bake with €90,000 in media space in a highly visible, national bus advertising campaign, enhancing its visibility among Irish consumers.
The prize consists of 120 bus SuperSides across two cycles, a total of four weeks, delivering significant audience coverage for the frozen bakery brand. The campaign will appear in Dublin, Cork, Galway, Limerick and Waterford.
The Big Bus Brand Drive is an initiative from Love Irish Food and Global and places Irish food brands at the centre of the highly competitive media marketplace.
Accepting the award, Robin Jones, CEO of Golden Bake said: “I’m delighted to accept the Love Irish Food and Global Big Bus Brand Drive Award for 2025 on behalf of Golden Bake. Being a long-standing member of Love Irish Food we have been grateful recipients of LIF support and experience over the years. Last year we relaunched our product design introducing a brand-new look for our frozen bakeables range. The Big Bus Brand Drive is an amazing opportunity for Golden Bake to strengthen our marketing and advertising efforts in 2025.”
Conor Kilduff, Executive Director, Love Irish Food said: “We are proud to present Golden Bake with the Big Bus Brand Drive award and would like to congratulate them on winning this prize. The competition attracted many entrants from the Love Irish Food membership but ultimately, Golden Bake are the worthy winner. This award will give Golden Bake increased visibility of its brand’s redesign among its current customers and help them reach new consumers in 2025. We look forward to helping to promote them throughout this year and seeing continued success for the company.”
Antoinette O’Callaghan, Head of Marketing, Global in Ireland added: “The Big Bus Brand Drive is a great opportunity for an Irish brand to boost its visibility and expand its customer base while making a strong impression on shoppers. Golden Bake is an exciting company, and we eagerly anticipate their success throughout the year.”
Established in 1987, Golden Bake has evolved into one of Ireland’s largest frozen bakeries, specialising in puff pastry and cookie products from its site in Coolock, Dublin.
It is the home of Ireland’s favourite puff pastry crowns, Jambons®, as well as other iconic products, such as sausage rolls, apple lattices, and soft-centred cookies.
Pictured: Conor Kilduff Ex Chair of Love Irish Food, Robin Jones CEO Golden Bake and Antoinette O’Callaghan Head of Marketing Global Ireland